Marc Jacobs: A perfect walk for ten years

The subtle difference between the main line brand and the sub line brand can accomplish or destroy a brand, and Marc Jacobs perfectly walks between the two. Each season, Jacobs can balance the two elements of influence and inspiration, and provide different young fashion fans with different fashions.


Marc by Marc Jacobs 10th Anniversary Series

The subtle difference between the main line brand and the sub line brand can accomplish or destroy a brand, and Marc Jacobs perfectly walks between the two. Each season, Jacobs can balance the two elements of influence and inspiration, and provide different young fashion fans with different fashions.

Ten years is a long time for those people in the memory of the fashion industry who cannot escape the ears of the crowd. In the past ten years, there have been such incidents: the birth of e-commerce, two major wars, a science and technology boom, and the rising stock market, followed by its fall. What we want to explore is a more complex area, especially when its purpose is not only to keep moving forward, but also to maintain its active enthusiasm.

This was achieved when designer Marc Jacobs introduced the line-line brand Marc by Marc Jacobs in 2001. Not long ago, Mark Jacobs celebrated its tenth anniversary and relaunched its love for the past decade.

Joe Elwin, editor of Glamour magazine, recalled: "When he opened his first Marc by Marc Jacobs store, I was in New York and we were struggling to run towards him."

Unlike the main line series with the same name, the Marc by Marc Jacobs series creates young and brilliant elements that coexist harmoniously with certain elements of contemporary youth culture, including some aesthetic arts, matching the style of the 70s of the last century. The sparkling point in the product and uncoordinated mode. The dress also draws on the elements of the "bad girl" girl temperament from the 1950s style, from prom dresses, dresses to tight waisted skirts, and brings forth an innovation.

"When Mark Jacobs introduced his new collection, it felt like a fresh air," recalled Holly Rodgers, Net-a-Porter's purchasing director. "It's iconic, such as a military style." Jackets, printed scarves, multi-striped knits and pretty ladies' dresses have all become the subject of this series." With unconventional sensitivity in fashion innovation, Mark Jacobs can always express taste and personality, whether it is the main line brand Still a sub-line brand.

And it is the subtle differences between the two that can make or break a brand, and Marc Jacobs perfectly walks between them. His main line is more luxurious, classic, mature, and people want to buy; the price of the secondary line is lower to meet the needs of more people. Each season, Jacobs can balance the two elements of influence and inspiration, providing different young fashion fans with different fashions.

“Fashion” fashion editor Calgary Avansino said: “For different women with different lifestyles, they have different ways of dialogue. It is the first time that two brands of the same company successfully catered to different people. This is the first time. You don’t think One of them is more important than the other."

In fact, Marc Jacob did a lot of work for this. Between the main line and the secondary line, he designed various price levels according to different levels of consumption. A £300 handbag is not a small number, but at this price it is difficult to find leather handbags of the same quality elsewhere. Similarly, they also have T-shirts designed specifically for the city where Marc Jacob is located, priced at 25 pounds; lipstick-shaped pens, heart-shaped makeup boxes, brand key rings and other small items are also very cheap.

Bleecker Street in New York's West Village is especially in love with this designer. There are not only main store but also Marc by Marc Jacobs boutiques and accessories stores. There are travelers, buyers, fashion editors and teenagers who appear at the entrance of each store.

The core of Marc Jacobs is the urban bohemian style. In 1993, he made a series for American sports brand Perry Ellis: cartoon-patterned T-shirts, caps, and faded jeans. This series is well-known, but he was hired because of these unconventional designs. However, his vision undoubtedly reflects a spirit of the times. This is what Marc by Marc Jacobs has repeatedly paid attention to.

Stacey Duguid, Elle's fashion editor, said: "The girl of Marc by Marc Jacobs condenses the elements of urbanity, temperance and coolness. She will not be particularly conspicuous, she will not be sexy and will not be particularly awkward. It's Marc by Marc Jacobs' inner."

This means that his series has feminine elements that are always naughtyly destroyed by unexpected colors or extravagant details. The overall appearance of the whimsical and eclectic, never depressed and charming.

"I paid for his first series of drummer boy jackets," Stacey Duguid said again. "I'm wearing it, and with Converse and torn jeans, I feel like I've spent a lot of money , but I'm still wearing it now, except for the torn jeans."

In fact, every enthusiast has his favorite style. For Jo Elvin in Glamour, it's a red jacket. She said: "I have been wearing for several seasons, and it looks like a child's clothes with big buttons and rounded collars. But when I walk down the street, people stop and ask me where to buy. This dress."

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