The output value of the apparel industry chain will exceed 30 billion yuan next year

Dalang is leading the garment industry clustering base in Shenzhen to create a garment development, production, exhibition and testing center and create a “city of fashion”. Up to now, there are five companies including Huaxing, Yinger Fashion, Xingyi, Zhonghuifu, and Gelisi, which have been put into production; Mashuiel, Haijun, Meibaohe, and Shi Qili, etc. Capped, the above-mentioned companies are expected to move into the base and put into operation within this year, adding an annual output value of about 5 billion yuan. According to relevant sources in Longhua New District Office of Dalang, leveraging on the integration of the SAR and the urban development unit pilot, the Shenzhen Garment Industry Cluster Base is condensing the apparel industry chain, creating an important supporting platform for Shenzhen to build a fashion metropolis, and becoming a radiation Pearl River Delta, facing the domestic Outside the modern fashion center.

Urban development unit planning pilot approved

Shenzhen Garment Industry Cluster Base is located in Dalang Office, Longhua New District. Planning and construction started in 2003. The first phase of industrial land planning was 1.08 million square meters. Infrastructure and roads were all in place. 22 well-known domestic garment enterprises were introduced; The headquarters functional area plans to use more than 200,000 square meters of land, and plans to build and construct a clothing public service platform, a corporate headquarters building, an incubator, and an R&D center.

At present, the base is accelerating the improvement of infrastructure facilities. In the first phase of the clothing base, 1,080,000 square meters of land was used, with a total investment of 360 million yuan. The budget for the municipal infrastructure was successfully completed at 210 million yuan. The trunk road network of Langrong Road, Longqin Road, Dalang North Road and Langhua Road was completed and open to traffic; the site was flat and All the “seven connections and one leveling” work such as flood drainage cans and culverts have been completed, and supporting facilities such as electricity, water supply, and communications have been completed and transferred to related departments for management and operation. The garment public service platform project covers an area of ​​8,000 square meters, and strives to start construction in 2012.

For the enterprises entering the park, the Dalang Office “fits a personal service” to coordinate and solve all kinds of problems encountered in the construction, construction, commissioning, and operation of the company in a timely manner so as to enable enterprises to enter the park to further accelerate. Up to now, 5 companies including Huaxing, Yinger Fashion, Xingyi (Phase 1), Zhonghuifu (Phase 1), and GeLiSi (HuanYu) have been put into production, Long Hao (City of the City), Masfil (1), Haijun, Meibaohe, Shi Qili and other five major corporate buildings have been capped, and it is expected that they will move into large waves and put into operation in 2012. The added annual output value is about 5 billion yuan; Mulan, Benni Six companies, including Shi Yun, Ye Zi, Tai Chen, Fei Ying Si, and Mogan have laid the groundwork for construction. Six companies, including Heng Yun, Meng Shi, Ai Ai, Shi En, Ladies House, and Man Qi, are currently planning the construction of the report.

According to relevant sources at the Dalang Office, it is expected that by the end of 2013, 22 companies will all be put into operation and the annual production value will exceed 30 billion yuan, which will initially form a concentration of the garment industry.

The other good news is that the 3.76 square kilometer area with the base as its core was listed by the Shenzhen government as one of the pilots of the 9 urban development unit plans during the 12th Five-Year Plan period. It is understood that the urban development unit plan includes a comprehensive new comprehensive plan including urban spatial layout, industrial development, urban renewal, land preparation, investment, and other mechanisms. It is centered on industrial upgrading and enables city planning management on the spatial carrier. Integrated with the land system.

Huaxing sample of upgrading and upgrading

As one of the first 22 well-known garment companies introduced in China, Shenzhen Huaxing Garment Co., Ltd. (hereinafter referred to as “HuaXing Company”) has embarked on a new road of transformation and upgrading.

According to reports, Huaxing Company was established in 1987 and has eight national branches with nearly 10,000 employees. The company covers an area of ​​30,000 square meters, a workshop area of ​​50,000 square meters, and assets of more than 350 million yuan. It is the vice chairman of the Shenzhen Garment Industry Association. For more than two decades, Huaxing has mainly engaged in garment processing, OEM, and OEM production. It produces 2 million pieces of garments each year. The products are mainly exported to high-end markets such as Europe, the United States, Japan, and Hong Kong. The rate reached 98%.

In 2009, Huaxing Company became the first company in Shenzhen garment industry clustering base to start and put into operation. The company's clothing base as a platform to quickly sort out the industrial chain and management system, the company headquarters, processing plants, management department, logistics center and other areas scattered in Shenzhen integrated into the park, forming more than 50,000 square meters of factory buildings, more than 2,000 high-end With professional equipment and a large-scale modern enterprise with nearly 3,000 employees, the company has now entered the fast lane of development.

“In recent years, with the rise in labor, commodity prices, raw material costs, the fierce competition in the apparel industry, and the government’s efforts to guide us, we are acutely aware that it is difficult to achieve sustainable enterprise-based processing, sample processing and OEM. Development must rely on its own strong manufacturing advantages, rely on government policy support, build R & D team, expand marketing channels, create high value-added independent brands, and realize the transformation of industrial transformation and upgrading." Huaxing company official said.

In order to achieve the transformation and upgrading, Huaxing implemented a "three-step" strategy: First, it reduced the burden on the package and went to the battlefield. After the company headquarters settled in the industrial base, the government gave proper fiscal and tax benefits, ERP information systems and fixed asset investment to give appropriate subsidies, and strive to reduce the burden on companies. After the enterprise was put into production, it doubled its output value in the same year, freed up energy for the next step, concentrated resources, and made it possible to concentrate on the market as a brand.

The second is to upgrade the quality and grade of the original men's brand “Ya Yun”. Going abroad to participate in a wide range of national trade fairs, such as participating in the Lanzhou, Harbin Trade Fair, Shenzhen Clothing Fair, and so on, focus on expanding the brand influence and towards the high-end.

The third is the acquisition of Britain's high-end fashion women's brand "Laffney." Invested more than 20 million yuan to establish its own brand R & D center and professional marketing team, build a domestic flagship club store, and fully enter the high-end brand market.

In order to allow more apparel companies like Huaxing to come to the fore, the Dalang office is currently actively conducting research on special industries and formulating supporting policies to open up the soft environment for the best fashion industry. At present, the “Big Wave Fashion Industry Action Plan (2011-2015)” has been issued. It plans to carry out the “Fashion Industry Policy Study” and jointly publishes the “University Fashion Index” in the Universiade, striving to play a guiding role in the formulation of industry standards and discourse rights.

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